Custom Apparel for Coffee Shops
Super-soft, retail-ready coffee shop shirts and merch your baristas will actually want to wear.
Built around the daily grind.
You know what? Customers notice the little things. A clean logo tee. A hoodie that actually fits. It signals care before the first sip hits the counter.
Not just merch. It’s workwear.
Good coffee shop apparel isn’t flashy. It’s practical. Soft enough for eight hour shifts. Durable enough for steam, spills, and daily washes. Think Bella Canvas tees, midweight hoodies, logos that don't crack. Stuff your team actually wants to wear, not stash in a drawer.
Here’s the thing. Matching shirts make training smoother, openings calmer, and rushes feel less chaotic. Everyone looks like they belong there. Because they do.
And when customers ask where the shirt came from? That’s merch doing its quiet job.
Coffee shirts made for the people behind the counter and around it
Craft roasters and local cafés tend to become part of people’s routines. They’re places customers return to daily, talk about with friends, and feel connected to over time. Whether apparel is for your team or for customers, there’s something familiar about enjoying a good cup while wearing a well-made shirt or hoodie from a place you like spending time in.
Branded merchandise can help tie that feeling together, both online and in the shop. Shelves feel more intentional. The space feels consistent. Regulars wear the connection beyond the counter, naturally extending your presence into everyday life. And for many shops, it also becomes a simple, steady way to support the business.
